Generative A.I. on the Volume… tamed by Pro Data

WPP's Creative Tech Apprenticeship partnered with NVIDIA to use generative AI for virtual production at [...]

filmmaker gesturing a frame with his hands.
Creator Series Ep1: Virtual Production with Sam Nicholson, ASC

Sam Nicholson talks about the evolution of virtual production and the requirements of the modern [...]

Rethinking Benchmarks

Almost everyone considering an equipment upgrade uses benchmarks to determine the cost-to-benefit ratio, because hardware [...]