Predictable workflows from first copy to final archive

In media production, the difference between a smooth shoot and a costly disaster often comes down to one thing: workflow discipline.

In this episode of Workflow Kitchen, iodyne’s Director of Workflow, Martin Christien, chats with Paul Matthijs Lombert from Hedge — the Dutch software company that has become an essential part of how professional media teams manage, move, protect, and archive their data. From on-set offloading to LTO archiving, they explore how the right tools can eliminate risk before it ever has a chance to become a problem.

In this conversation, Paul walks through the full Hedge ecosystem — Offshoot, EditReady, Mimiq, Post Lab, and Canister — and explains why keeping each tool modular and focused is what makes them genuinely useful under pressure.

A standout moment is the discussion around measuring drive performance in terabytes per hour rather than MB/s, which gives productions a far more honest picture of their workflow. Pairing fast, reliable storage like the iodyne Pro Data with the right software like Hedge doesn’t just speed things up — it removes the cascading delays that quietly cost productions time and money.