Four individuals in black aprons, smiling and standing in a modern kitchen set with a purple backdrop, featuring a sign that reads "ON AIR" and shelves with kitchen items, representing a collaborative cooking or workflow demonstration.
iPhones, AI Filmmaking, and the Power of Data Workflow Design

What does it take to shoot a cinematic film on iPhones — and finish it [...]

Virtual production studio setup with a presenter on screen, green screen background, and multiple monitors displaying live feeds, emphasizing high-speed data wrangling in film production.
Rap Battles, Unreal Worlds, and 8.2K Files

A massive data challenge with 8.2K Sony Venice footage, green screen tracking, and Unreal Engine [...]

Two professionals collaborating at a digital workstation, analyzing video footage on multiple monitors, showcasing advanced editing tools and workflows for high-capacity data management in film production.
Generative A.I. on the Volume… tamed by Pro Data

WPP's Creative Tech Apprenticeship partnered with NVIDIA to use generative AI for virtual production at [...]

Three actors in costume, depicting characters with weapons and dramatic makeup, engaged in a scene surrounded by smoke and dim lighting, reflecting the atmosphere of virtual production in filmmaking.
Transforming Filmmaking: The Impact of Virtual Production and Pro Data

The next evolution of digital production relies heavily on fast media. Pro Data delivers high-speed [...]