iPhones, AI, and the Power of Data Workflow Design

What does it take to shoot a cinematic film on iPhones — and finish it [...]

Rap Battles, Unreal Worlds, and 8.2K Files

A massive data challenge with 8.2K Sony Venice footage, green screen tracking, and Unreal Engine [...]

Generative A.I. on the Volume… tamed by Pro Data

WPP's Creative Tech Apprenticeship partnered with NVIDIA to use generative AI for virtual production at [...]

filmmaker gesturing a frame with his hands.
Creator Series Ep1: Virtual Production with Sam Nicholson, ASC

Sam Nicholson talks about the evolution of virtual production and the requirements of the modern [...]

Production still from Fathead
Transforming Filmmaking: The Impact of Virtual Production and Pro Data

The next evolution of digital production relies heavily on fast media. Pro Data delivers high-speed [...]