What 1,000 Videos a Year Taught the Dallas Cowboys About Data Workflows
Every NFL franchise runs on more than football. Behind the game footage sits a year-round content operation — cheerleader shoots, sponsor deliverables, marketing campaigns, national commercial spots, and a documentary series, often shot in parallel, often on the road. For Drew Ferguson, Director of Creative Video for the Dallas Cowboys, that means somewhere around 1,000 videos and 500-plus production shoots a year, ingested from whatever gear happens to walk through the door — iPhones, DSLRs, RED cameras, cinema glass, all of it. In this episode of Workflow Kitchen, Drew talks with iodyne’s Martin Christien about what ingest looked like before a real data workflow was in place, and what changed once it was.
“Football might be the smallest part about what we actually do.”
Resources
Read the in-depth case study on how the Dallas Cowboys eliminated their on-site data bottlenecks.
The drive behind the team
iodyne’s workflow experts and product engineers are happy to hear about your unique challenges and help you design an efficient solution for your project.
About Workflow Kitchen
More episodes
Workflow Kitchen
iPhones, AI Filmmaking, and the Power of Data Workflow Design
Workflow Kitchen
From Big Trucks to Backpacks: Broadcast goes Mobile
Workflow Kitchen
