Watch the Smart Drive arrive - making of the video

This April 2026 marks a milestone for iodyne: the moment the world’s first Smart Drive, Pro Mini, officially reaches customers’ hands. Pro Mini’s public debut with hands-on demos at the NAB Show 2026 gained industry recognition, earning CineD’s Best of Show Award for Streaming, Cloud, and Remote category and a runner-up spot in ProVideo Coalition’s NAB Best in Show Grand Prix.

In anticipation of this moment, our team made a new video that follows Pro Mini through the real rhythm of production. Across creative disciplines, across phases, and across the unpredictable energy that defines how stories get made.

👉 Learn more about Pro Mini and how to buy.

Behind the in-house video

Our in-house agency team developed the concept: to tell the story through Pro Mini’s Digital Label, which serves as an entry point to a world of data contained within the drive, and the people behind it.

Pro Mini moves seamlessly between hands—camera, DIT, influencer, editor, colorist, VFX, IT professional—without breaking stride. We wanted to convey the feeling that modern production isn’t linear anymore. It’s distributed, fast-moving, and often fragile. What would it look like when your data backbone is a single, steady player in production? From a big studio set to a YouTuber’s kitchen, from moments of friction to moments of flow, it’s the Smart Drive that stays constant.

Credits

We assembled a small, agile, deeply experienced, and incredibly talented team.

Director / Editor / VFX
Patrick Lawler

Music Supervisor
Kier Lehman

Sound Editing
Trevor Gates

Lighting
David Solorzano

Production Assistant
Mik Luxon

iodyne In-House Agency
Asli Sonceley – Director of Marketing
Martin Christien – Director of Workflow
Michael Gitig – Sr. Director of Strategic Initiatives
Robert Stacy – VP of Global Sales

Location:
Terraform Studios, Los Angeles

The workflow

From first capture through post, the goal was simple: eliminate handoff friction.

No disposable drives. No uncertainty about where the footage lives. No compromise on performance as timelines compress.

Shot on: Red Komodo, Nikon ZR
Camera support: Custom hand-held mount
Captured & Managed on: iodyne Pro Data
Post: Adobe After Effects & Adobe Premiere Pro
Remote reviews: Frame.io

The video was shot with two cameras: The Red Komodo was used for all the overhead/top-down shots, and the Nikon ZR was used for the POV shots of the Mini being picked up and carried around.

The ZR was hard-mounted to the Mini using a custom-assembled arm made of cheeseplates, adaptors, and a handle that let us run around and get really mobile with the drive. The arm was later painted out in post.

The commercial was captured in 6K across both cameras, R3D files were transferred to two iodyne Pro Data drives for backup and editing.

The video was edited in Adobe Premiere Pro, and all VFX were created with Adobe After Effects.